Major Online Marketing
On-line Marketing, Development and Design
Like any other form of marketing, online marketing doesn't have a silver bullet which is able to solve all of your problems. However, there are proven methods which will help you maximise on your paid search advertising budget.
Below are the top 5 online marketing tips which we, as an organisation, collectively agree will work for you and your site!
Don't make visitors look
Make sure that the web page you are sending visitors to is directly related to the search phrase they entered. Sending traffic to your home page will result in a high bounce rate and traffic which doesn't convert well.
Don't make visitors think
Try multiple adverts and variations - keep adding new ones and removing poor performing ones. You don't know what your visitors are looking for, despite what you might think!
Don't let a sale go un-noticed
Poor CPA rates are often the direct result of sales which are going unrecorded. Make sure all conversion pages are correctly tagged for ROI recording, including 3rd party payment pages!
Don't pay for uninterested visitor traffic
Using broad terms will generate the most traffic, but not always of the type you're looking for. Adding negative terms will help focus the adgroup on users who have a genuine interest in your product or service!
If it's not working, bin it
Collecting keywords is a nasy habit we've all had at some point. Sometimes you have to be cruel and let some of the un-healthy terms go, depsite how long they've been with you. An adgroup with poorly performing keywords will have a direct impact on your quality score!